A multimedia campaign promoting breast cancer prevention has won five awards for LifeCare Medical Center at an annual advertising competition in Fargo.
   LifeCare received five Silver Addy Awards for its “Think Pink” campaign during the Fargo/Moorhead Addy Awards in February.
   The “Think Pink” campaign, which reminds women to schedule an annual mammogram, was recognized four times for its print/radio advertising and once for photography.
   “Much of the credit for the awards goes to Deb Haugen, LifeCare Senior Leader of Marketing, for envisioning the look and overall message of the campaign,” says Keith Okeson, President/CEO at LifeCare.
   The primary goal of the campaign was to place breast cancer awareness in the mind of every woman over the age of 40 within the LifeCare service area.

 A secondary goal was to highlight familiar faces within LifeCare’s Imaging Department.
   To achieve these goals, LifeCare collaborated with Ad Monkeys, its longtime advertising partner, to produce a series of print and radio ads, as well as oversized posters for use in local health fair displays.
   “It was a pleasure working with Deb and the members of LifeCare’s Imaging Department who agreed to become spokesmodels for the campaign,” says Scott Telle, Ad Monkeys creative director and producer of the award-winning campaign.
   Featured in the campaign’s four print ads were LifeCare mammography technologists Mary Anderson, Dianne Erickson, Sandie Pfeiffer, and Brooke Johnson.
   Telle, a Warroad native and a 1991 graduate of the University of North Dakota, submitted the campaign into the competition on behalf of the hospital.
   “It was a distinct honor to see the LifeCare name awarded so many times in such a highly competitive contest,” Telle says.